It's no secret that Chinese wine consumption has fallen dramatically over the past decade. In 2022, the Chinese wine industry hit new lows, both at home and abroad. According to data from Chinese customs, the total value of imported wines in 2022 was RMB 9.6bn (US$1.4bn), with a year-on-year decrease of 12.5% — the fourth consecutive dip since 2019.
The raw numbers for July beef exports are impressive. Total beef exports of 150,435 tonnes, an increase of 12% on the June record, and 16% on last July. Before 2025, the next closest month for beef exports was 130,048 tonnes in October last year, before that it was 122,456 in October 2014.